Standardized Assessment and Training for Retail Multi-brand Organization
The customer was a market leader in apparel and accessories business. They had a large number of Superstores and Specialty brand stores in various parts of India. They had many stores in tier 2 and tier 3 cities as well. The product training was given to employees over an extended period of time and they were also informed about new product introductions. A key success factor for customer experience and customer engagement was an informed and well trained store staff. A large number of trainers were made to travel across stores to impart these trainings and to conduct the assessments which involved a lot of travel and boarding costs.
The online availability of the training and assessment reduced the travel costs by 43%. The standardized training was easier to conduct and was easily implemented across the organization in one go. The various reports were made available on a single dashboard helped the supervisor to assess the performance of his employees on various parameters and provide proper feedback.