Audio-Visual Sales Training Modules for an Industrial Goods Organization
Standardizing Sales Process & Boosting Efficiency for a Leading Manufacturing Client
Overview
- Client: A Large Corporate
- Industry: Manufacturing
- Implementation: eLearning (Sales Training)
The Business Problem
The client, a provider of futuristic fire protection equipment based on proprietary German technology, had a nationwide sales team catering to MNCs and large government bodies such as Police, Coast Guard, Defense, Railways, and Hotels. High attrition rates and long onboarding cycles for new hires were impacting sales efficiency.
Solution / Intervention
- Developed audiovisual product demos for the complete product range.
- Demos segmented by industry verticals for targeted use.
- Accessible online or via local laptops for flexibility.
- Used for both internal training and customer presentations.
- Ensured standardized sales messaging across all presentations.
Outcome
- Sales process standardized across the organization.
- Sales agents learned best practices for client interactions.
- New hires could self-train, reducing onboarding time and costs.
- Reduced dependency on classroom training, saving time and resources.