Technical Writing for ITC Hotels & Wills Lifestyle Loyalty Program
CLIENT: ITC | INDUSTRY: Hospitality | IMPLEMENTATION: Corporate Content Marketing
The Business Problem
The ITC Group had a large repository of online and Flash-based content for internal and corporate communications. Many videos were created years ago using legacy technologies. Over time, their relevance decreased due to outdated data (e.g., statistical numbers, ITC overview, product lines, and messaging). Migrating this content to modern platforms— compatible with LMS—while improving the modules was a significant challenge.
Solution / Intervention
- Individually identified all video objects in the content library.
- Listed required content changes to form a complete, updated storyline.
- Designed a new storyboard incorporating artistic and visual effects.
- Decompiled videos using proprietary techniques to extract components.
- Updated all content elements and ported them to modern technology platforms.
- Enhanced aesthetics with improved audio-visual effects for higher engagement.