Successful LMS Implementation & Engaging eLearning for Global Salesforce
Improving Workforce Retention and Sales Productivity
About the Company
The client is the second-largest credit card provider in India with over 18 million cards in force. They offer a diverse portfolio — from super-premium to classic, travel, shopping, and co-branded cards — catering to evolving customer needs. Their customer-centric approach has earned them multiple awards for quality service, marketing, and product innovation.
Business Need & Challenges
- Need for a centralized platform to train sales reps and customer service agents.
- Enable training anytime, anywhere for a geographically dispersed salesforce.
- Classroom training lagged behind evolving regulations, leaving staff unprepared.
- High turnover and shorter tenure sales staff required faster onboarding.
- Compliance issues due to inaccurate information during credit card processing.
Our Solution
- Implemented Bytecasting LMS for on-demand, customized training.
- Created visually-appealing, interactive eLearning modules.
- Developed multilingual training content in Hindi, Tamil, and Bengali.
- Focused on engaging, scenario-based learning to boost retention.