Technical Writing for ITC Hotels & Wills Lifestyle Loyalty Program
Integrating Hospitality & Retail Loyalty Programs for Seamless Customer Experience
About the Company
ITC, a leading Indian conglomerate, aimed to merge its successful loyalty programs from ITC Hotels and Wills Lifestyle into a unified, cross-brand ecosystem using the Siebel platform. The integration demanded precision, speed, and flawless execution to deliver a seamless customer experience.
Challenges
- Integration within a strict three-week audit deadline
- Nationwide re-launch planned in under two months
- Zero margin for error to protect customer experience